Learn about Our Coffee

Is your coffee fresh?

In a simple answer, Yes. Our coffees are very fresh. For online orders, our coffee is roasted-to-order. If you are an in store customer, we stock our shelves twice a week, so the coffee you are receiving is coffee that has been roasted within the past few days.

We do recommend that the best brewing is actually several days past roast. Sometimes the coffee you are receiving may not be at its peak because it is too fresh. Although the general thought has been that coffee is best enjoyed 3-5 days after roast – we have found that the window is slightly wider- and some of our roasts, especially African coffees, (Ethiopian, for example) – or Kona as another example, reaches it’s peak at closer to 14 days after roast. If you notice the “Roasted On” on our retail bags, you’ll be able to best identify when to start brewing. While coffee is definitely consumable after six weeks, you won’t find any on our shelves, and we encourage you to try drinking fresh. We also highly recommend grinding your coffee before each brew, which is why we sell all of our coffees whole bean. The difference is truly remarkable in comparison to buying pre-ground coffee.

What does ‘Craft Coffee’ mean?

There is no definitive answer or definition for the term Craft Coffee. Simply put, we are committed to higher standards in the world of coffee — and a large factor is utilizing small batch roasts to control quality.

Our craft of roasting in smaller batches allows us to have a greater degree of control in the outcome of each batch. In our opinion, Commercial size roasters can produce under roasted or over roasted beans which can lead to burnt coffee. We believe that smaller batches allow us to roast with care and attention so that the best potential for the coffee shines through in every pound you buy from us.  

One of the interesting outcomes of the craft coffee culture has been the wide variety of how each roaster and cafe executes their craft. Some of our fellow coffee roasters roast only single origin (no flavored coffees, no syrups), and other local shops only offer manual brewing methods. We have also noticed that some roasters focus a lot of time and attention on the sourcing of their beans- sharing a lot of valuable information on where their coffees originate from. Over the years, our approach and methods in both our coffee house and roastery have changed – and will continue to evolve as we grow and learn. We don’t consider ourselves to have arrived in any area of our craft -which is what makes our work fun and exciting. We consider it a privilege to work along side other vendors, importers, staff members, and customers – and are growing collectively every day.

What’s the difference between your coffee and store brands?

There are two general categories of coffee: Coffee Arabica and Coffee Robusta. We exclusively roast using only 100% Arabica. The problem with most coffee? Most of the coffees you will find at big box supermarkets are made cheaply with Robusta.

Arabica beans are grown at higher altitudes and have less caffeine than Robusta beans. Because Arabica trees grow less densely than Robusta, and in rougher terrain, the costs for harvesting are higher as well. Arabica beans are considered the premium, best-tasting type of beans. Robusta is less expensive to grow, but tastes far inferior.

Out of all Arabica beans only a small percentage are high quality enough to be used in specialty coffee. When coffee is harvested, farms and brokers go through a grading process that judges the visual appearance of the bean and the overall taste of the roasted product. This grading happens on a 100 point scale, and coffees that score higher than an 80 are noted as specialty grade. These coffees are grown in regions with ideal climates and have unique flavor profiles. The rest are harvested from previous years’ crops, or are defective in quality or taste. These typically find their way into some of the big brands and cheaper coffees you might see that market “100% Arabica” beans. In summary, the roaster cannot magically transform subpar green coffee into specialty coffee – we must start with an excellent, high quality green product.

The specialty coffee movement was birthed as a revolt against commercially-produced coffees. So although our coffees are more expensive than the bag you can buy online or at the grocery store, the process that we use to create it is what helps us craft the experience you enjoy.

What is flavored coffee and how do you make it?

Coffee snobs might turn their nose up at anything that isn’t all-natural, but flavored coffee beans are a favorite choice for many of our guests. There’s something about the aroma and taste that flavored coffee brings that many customers have come to enjoy.

If you’re an avid flavored coffee lover, you’re probably aware that some coffee’s aroma and flavor may not always be entirely natural. Our process is simple. Our medium roasted single origin beans are taken straight from the cooling hopper to our bean mixers, where we add a highly concentrated syrup, and the buckets spin in the mixer until the beans are well coated. After the spinning process, the coffee beans will begin to absorb the syrup’s flavor and aroma. We’re always on the look out for flavors that blend well with our natural coffee flavors, and we love finding combinations that our customers love as well. Our flavored coffee smells amazing as you’re brewing it – and is also known to be a smooth cup. The syrups we use contain no sugar and are Kosher and Organic Certified. If you haven’t tried our flavored coffee, we recommend starting with Jamaican Me Crazy© – our top selling flavor.

What services does your roasting business provide?

We currently offer wholesale pricing to other retailers both locally and throughout the US. Our goal as a company is to continue to provide personal service and to maintain relationships with our current customers, while providing our coffee to more customers specifically throughout the Midwest.

While our focus began as retail, the wholesale side of our coffee business has grown and we’re learning a lot about serving other businesses. We are often asked if we will open other locations, and we don’t have any intentions of doing so. We do offer coffee services for other shops and cafes and would love a conversation with you if you have interest in building a shop of your own. We also provide coffee for offices, businesses, and retail stores and provide zip code protection to ensure your store’s territory is secured. If you have interest, you can contact us and we’ll be happy to start the process of getting you on our map of satisfied customers. Our process always begins with free samples sent your way!